Endless Summer® is the very first collection of climbing Hydrangeas in the world, and the the most sold. The brand radically transformed the Hydrangea realm in 2004 by introducing a new variety called 'The Original', having the feature of flowering, not only on the new shoots but also on the older branches, covering the plant with an impressive number of flowers from spring to autumn

Formidable Plants is the new european brand, developped by Hortival Diffusion, regrouping new and interesting varieties together, under a same visual identity, to boost their value.

A memorable name, novel imaging and a global communications strategy : all that is needed to insure that these exceptional plants receive the commercial success they deserve